Smart Businesses Connect Online and Offline Branding Experiences
Taking social media efforts offline – bridging the physical and digital space – builds deeper connections with followers and is a smart way to support bottom-line goals. Tangible experiences that...
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4 Benefits Of Using Storytelling In Marketing
Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling. Here are four benefits for brands who utilize storytelling as part of their...
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Why Snapchat Matters
The value of a marketing platform for a brand can be gauged to a certain extent by asking these questions: Who are its primary users? How popular is it with them? Do these users fit the bill as your...
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How to Refresh Evergreen Content (and Reach a Big Audience)
Good evergreen content is always relevant to your target market. It may not include information that’s new or trendy, but it should provide good advice, be entertaining, or solve a problem for...
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How Women Want to Interact With Brands Online
According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections with...
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Why Ads Go Viral? Unruly Breaks Down The Science of Sharing
There’s a lot of mystery around what makes a video go viral and the factors that can catapult content into the stratosphere of cyber fame. Brands are hungry to harness that kind of magic, of course,...
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