How Content Curation Can Help Your Business
Content curation is the process of collecting and reshaping existing online materials into sharable content for your business. Social media marketing and blogging rely on a constant stream of fresh...
View ArticleWhy Colleges Need Social Media
Social media is a valuable tool for any organization, especially colleges and universities. The ability of social media to effectively carry messaging to all of the higher education industry’s most...
View ArticleHow PR Can Leverage Digital Media
What is the relationship between public relations (PR) and digital media? Basically, PR efforts seek to communicate engaging stories about the brands they support, and digital media provides a means to...
View ArticleLessons from Company Turnarounds
When a major company finds itself in decline, it often has the resources to mount a massive repositioning campaign to attempt a recovery. Sometimes such campaigns successfully reinvigorate a brand and...
View ArticleSocial Media Notes
Facebook Updates Look of Pages & Adds Premium Video Ads Facebook has streamlined the look of Pages on its desktop platform, making it easier for people to find the information they want and helping...
View ArticlePersonalization Marketing
Personalization has always been important to business. A customer returning to a retail store will develop a deeper connection to the business if they are greeted by name, for example. New marketing...
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What is your Brand’s Identity?
Creating brand identity is no easy task. A brand should stand for service, quality and customer focus, but those values are claimed by so many companies that they fail to provide brands with any...
View ArticleiBeacons — an Exciting New Mobile Technology
iBeacons are an emerging mobile technology that uses a device’s Bluetooth connectivity to accomplish a variety of proximity-based functions. Basically, an iBeacon advertises its presence to iOS (and...
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The Importance of Color in Design
Color selection plays a major role in how a design is interpreted by the public. Certain colors elicit specific emotions; for instance, the color blue elicits clarity and calmness, while green is...
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Amazon Accounts For One in Four Online Sales in the U.S.
eCommerce is a booming industry, and in the world of online retailers, Amazon is head and shoulders above the competition. In fact, Amazon is so dominant that it accounts for one in four eCommerce...
View ArticleTips for Marketing to Generation Z
The millennial demographic is composed of individuals who reached adulthood sometime around the year 2000. Generation Z is composed of individuals born after that time, a loosely defined demographic...
View ArticleHow To Be More Influential Online
Influencers are among the most magical, powerful creatures in social media. Within specific niches or across large audiences, they have the power to shape how people think about an issue, start...
View ArticleWhy Paid Media Still Matters
Earned, owned, and paid media are how we typically slice up our communications mix. Back in 2009, as social media started changing the way we approach our communications programs, Forrester defined...
View ArticleSmart Businesses Connect Online and Offline Branding Experiences
Taking social media efforts offline – bridging the physical and digital space – builds deeper connections with followers and is a smart way to support bottom-line goals. Tangible experiences that...
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4 Benefits Of Using Storytelling In Marketing
Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling. Here are four benefits for brands who utilize storytelling as part of their...
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Why Snapchat Matters
The value of a marketing platform for a brand can be gauged to a certain extent by asking these questions: Who are its primary users? How popular is it with them? Do these users fit the bill as your...
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How to Refresh Evergreen Content (and Reach a Big Audience)
Good evergreen content is always relevant to your target market. It may not include information that’s new or trendy, but it should provide good advice, be entertaining, or solve a problem for...
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How Women Want to Interact With Brands Online
According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections with...
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Why Ads Go Viral? Unruly Breaks Down The Science of Sharing
There’s a lot of mystery around what makes a video go viral and the factors that can catapult content into the stratosphere of cyber fame. Brands are hungry to harness that kind of magic, of course,...
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